drinktec, the world’s leading trade fair for the beverage and liquid food branch, is our industry’s most important event. Around 1,600 international exhibitors present the latest technologies used in production, bottling and packaging of all kinds of beverages, including handling of liquid food raw materials as well as logistics. The topics “beverage marketing” and “packaging design” round out the offerings. drinktec 2017 expects to welcome 70,000 visitors from over 180 countries and take place in Munich from September 11th to 15th.
“The World Cup of Beersommeliers and drinktec is just a good fit. We attract breweries from all over the world, big conglomerates as well as small and medium-sized enterprises. And our new ‚place2beer’ is the perfect meeting point for all brewers. Thus, drinktec is the ideal platform for this World Cup program and and we are happy to be a major sponsor”, says Petra Westphal, project group leader drinktec, Messe München.
Barth-Haas Group is the world’s largest supplier of hop-related products and services. Active on all continents, this Nuremberg institution guides its customers and partners along the entire value chain: from breeding and cultivation to processing and marketing of hops and hop products. Research and development in hops and related materials are core activities within the Barth-Haas Group, in line with their motto: “Because your beer is our passion!”
“From the beginning, we have supported the World Cup of Beersommeliers. Many of our own employees have successfully completed their sommelier training. One thing’s for sure: who could better describe the wonderfully aromatic contribution of hops and who could make beer more desirable than a Beersommelier?”, proclaims Stephan Barth, Managing Director, Barth-Haas Group.
The Bayerische Brauerbund e.V. is one of the oldest economic associations in Bavaria. Its main purpose is to promote the common interests of the entire Bavarian brewing industry. The association has also set itself the goal of protecting the unique structure of the brewery system in Bavaria and is committed to preserving the 500-year-old Bavarian tradition of purity, the reputation of Bavarian beer in particular and the reputation of beer in general. The Brauerbund is home to nearly 400 members and sponsors. It represents more than 80 percent of Bavarian beer production and advocates for breweries of all sizes.
“The Beersommelier movement has enhanced the Bavarian brewing industry, which has always been characterized by its diversity. These days, when beer and its various styles are so prominently featured, when discussions about beer and a widespread willingness to sample various brews has increased enormously, the sommelier’s value is clearly apparent. Through our support of this World Cup, we would like to contribute to giving this movement a further boost”, says Dr. Lothar Ebbertz, Chief Executive Officer, Bayerischer Brauerbund.
BrauKon supplies high quality turnkey breweries worldwide, especially for medium-sized breweries. More than 25 master brewers and brewery engineers design and build custom facilities for high demand, flexibility and profitability without compromising quality. At BrauKon everything revolves around brewers and their beer: to help them create unique brews – Beer with Character.
“As a brewing facilities provider, we focus on beer. We live our principles and are therefore happy to support the World Cup of Beersommeliers, which, like us, are dedicated to the innumerable complex nuances of the most beautiful drink in the world”, says Markus Lohner, Managing Director of BrauKon.
Since its founding in 1871, the Deutsche Brauer-Bund has been the voice of the German brewer. There are twelve members in the federation, five of whom are regional associations, one professional association and six corporations as direct members. The five regional associations include small and medium-sized breweries from all federal states and their interests are represented by the Brauer-Bund irrespective of size and business model.
“Germany is experiencing a renaissance with beer and brewing. More and more people are interested in beer diversity and brewing skills. Beersommeliers are ambassadors who convey beer culture with great competence and passion. That’s why we like to support the World Cup of Beersommeliers”, according to Holger Eichele, Chief Executive Officer Deutsche Brauer-Bund.
The diversity of beer culture has a long tradition in Europe. It is the aim of the Freien Brauer, an association of 40 leading independent family breweries in Germany, Austria, Luxembourg and the Netherlands, to uphold this tradition. In doing so, Die Freien Brauer focus on their collective purchasing power and on the exchange of ideas within this supportive community. The seven values which they espouse include highest quality, unique diversity and loyalty to the region in which they operate.
“Trained Beersommeliers are an integral part of our far-flung community. They contribution in significant ways to our beer culture. We value this very much and therefore support this Championship. And, of course, we are particularly keen to support our own contestants!”
Jürgen Keipp, Managing Director of Die Freien Brauer
Founded in 1900, Sahm – an owner-operated business – is one of the world’s leading suppliers of drinking glasses to the beverage industry. The high level of competence and in-depth advice on brand positioning as well as modern and innovative glass design, combined with outstanding service and logistics systems, make Sahm a favorite among their many satisfied customers. Custom designed drinking glasses for the beverage industry is their hallmark. SAHM has been working on the theme “TasteDesign®” – the analysis of the composition of a beverage – for more than ten years, together with sommelier world champion Markus Del Monego. Matching the perfect glass to a certain brand can be achieved by considering the sensory properties of glass shapes.
“The increasing variety of tastes is an enrichment for our brewing culture. With TasteDesign®, we offer the right glass for the tasting of every beer. That is why it is our special privilege to sponsor the World Cup for Beersommeliers again.”
Paul Goller, Managing Director, Sahm
he company is one of the world’s leading manufacturers of multi-use container solutions (kegs) for the beverage industry and, as the industry’s leading innovator, offers a wide range of products for all specifications. All-steel barrels, PU-coated, kegs with colored head and foot rings – Schäfer Container Systems offers purpose-built kegs! The best indicator of quality and competence in reusable technology is the more than 20 million Schäfer kegs being currently used worldwide.
“Schäfer reusable kegs have been an integral part of beer culture for almost four decades now, and we are therefore very pleased to be back in 2017 as co-sponsor of the World Cup of Beersommeliers. Increasing variety in the world beer market and our our own product line diversity, in accordance with our motto: More Keg – More Diversity, is a good fit”, explains Guido Klinkhammer, Sales Director Keg, Schäfer Container Systems
The Schweizer Brauerei-Verband (SBV) is the leading association of the Swiss brewing industry and was founded on April 19th, 1877. Members brew more than 95 percent of all Swiss beer. The Swiss brewing industry generates around 48,000 jobs directly and indirectly linked to beer production and marketing. The SBV actively promotes Beersommelier education in Switzerland. On the last Friday in April, Switzerland celebrates the day of Swiss beer.
“Our motivation to help sponsor the World Cup of Beersommeliers?: Beer is a thousand-year-old cultural heritage, whose diversity, nuances and facets is worth rediscovering. Beersommelier training – including the World Cup – is a valuable contribution.” Marcel Kreber, Director of the Swiss Brewery Association
Der Verband der Brauereien Österreichs represents Austria’s commercial brewing industry. Within the association, elected officials and employees of the Chamber of Commerce cooperate in the service of the brewing industry. The common goal is an economic, legal and sociopolitical environment in which member breweries operate under favorable conditions for their entrepreneurial activity. The main task of the Verband is to represent the interests of the industry within the Austrian Chamber of Commerce and beyond.
“Austria is a country which revels in its brew culture and beer diversity. Austria’s brewers contribute to this through their joint interest representation, the Verband der Brauereien Österreichs, which has offered certification training for prospective Beersommeliers since 2006. Naturally, we wish to support the World Cup of Beersommeliers with great enthusiasm!” Sigi Menz, Chairman of the Austrian Brewers Association
Sabine Weyermann and Thomas Kraus-Weyermann have guided Weyermann® Malz toward becoming the world’s leading manufacturer of specialty malts. From 85 different varieties of brewing, roasting and caramel malt, brewers from 135 countries select just the right malt flavor, which then becomes the soul of their beer. Since 1879, they have trusted the quality of the raw materials, the open exchange with experienced professionals and the reliability of the more than 190 employees at sites in Bamberg, Haßfurt, Leesau and Clingen.
“We love beer diversity and want to share our passion for brewing, caramel and roast malts. The right combination of hops, yeast and malt results in a unique taste experience which the connoisseur appreciates. Beersommeliers are the best ambassadors for our complex industry. We’ve got 23 Beersommeliers on the Weyermann® team.”
Sabine Weyermann, Managing Director, Weyermann®